Toys are an extremely loose confederation of sentients with the goal of spreading happiness by providing fun toys for everyone. These individuals sacrifice their bodies and in some cases their minds to the cause.
Toys generally accept leadership from the Toymaker faction, the engineers that program new Toys implant override codes that cause Toys to be very responsive to Toymaker requests and commands. Generally Toys don't act as a group and therefore they have little need for a formal structure of leadership amongst themselves.
Toys are created from volunteers by the engineers at Toymaker Labs. Most people apply to a Toymaker directly to be converted, however there is occasionally a toy or a bubbledoll who are skilled in the creation of Toys.
Toy psychology and intelligence ranges from one toy to the next as each Toy is created to unique specifications (either due to how they were ordered, or to the specific requests of the volunteer being converted. This ranges from hyper-intelligence to mindless servitude and everything in between.