Although it can and has been applied to pre-transformed
Bubble Dolls, it more specifically refers to the very rare but much more catastrophic circumstance when a Bubble Doll 'breaks' emotionally due to incredible outside pressures or a deep unresolved internal conflict. When refering to a pre-transformed/non-official Bubble Doll, this term is often prepended with 'Pseudo'.
It is rumored that the forces of Strange get more than their share of lurid delight out of crashing Bubbledolls.
Apparently, there is a rarely-discussed organization within Charm to deal with Bubbledoll Crashes, since it is considered very bad reputationally to have full Bubbledolls wandering around in mentally-ill states. It is refered to as the [Asylum of Psychiatry for Mistreated Bubbledolls]? (and functions very much like [this]). Some rumors link it to the SMC, but it's probably internal to the Bubbledoll making establishments of Charm.
Known Examples Of Bubbledoll Crash
Ataxia : Pseudo Bubbledoll Crash
Ongoing crash from a near-doll state achieved after a
Bubbledoll Crisis, without programming or modification.
See:
http://www.livejournal.com/users/ataxiapb/ and
Ataxia